Kardinia Lynx

Background

Kardinia Lynx Representative Netball Program is a junior elite netball program catering for children from 9 to 17 years of age. Kardinia Lynx has just concluded its 5th year. It competes in the Barwon Junior Netball Championships as well as numerous tournaments throughout Melbourne.

The club were looking for an apparel partner who could supply all on court and off court apparel as well as a range of customised hoodies, along with warm up tops, coaches Polos and backpacks and bags to ensure a one stop shop and enable them to concentrate energies and effort elsewhere.

They were keen to have an active involvement in the design of their kit; this was something they felt was denied them by their previous supplier.

Outcome

We met with Kardinia Lynx representatives to understand what they wanted and to determine the optimal fabrics to use for both on-court and off court apparel.

All apparel was designed with significant input from the club. To fully engage the members of the club we suggested that we present three final designs and have club members vote on which design would be chosen. This achieved ‘buy-in’ from members, which is particularly important when something as emotive as a change of kit design takes place.

The on-court kit was supplemented with a custom design warm up top, hoodies and backpacks and duffle bags with embroidered club crest.

Storyboards